Narkis Fashion, leader in Indian fashion in France offers Indian wedding dresses, jewellery, accessories and men's wear via the private showroom narkisfashion.fr. My mission as a social media manager : - Identification of the brand's targets on the internet and understanding of their expectations. This research may include a market study and possible surveys to better understand the target customers. - Development of a strategy for presence, influence, and visibility on social media - Implementation of the strategy and steering of the actions recommended achieving the objectives set - Measurement of the actions and campaigns carried out on the various social media invested, - Animation of communities around the brand or themes related to it - Identification of influencers on a sector / main fans of the brand - Writing of content and creation of visuals to be shared on social networks - Regular publication around the brand - Photoshoot
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. My responsibility is to make sure public courses of SAS Institute run smoothly, to promote the department offers, and to put in place a digital marketing strategy : - Administrative management of public courses - Maintenance of the website - Create or renew the flyers, catalog, brochure, and other means of communication - Monitoring customer relations - Creation of marketing campaigns - Creation of videos (commercial content, marketing of informative) - Community Management for West Region (Netherlands, France, Belux) & support for EMEA social team
My responsibility, create a digital identity, do the SEO and set up B2B communication strategy for the business unit NextFlex of ENGIE group. My missions : - Competitive intelligence and media alert - Community Management (Twitter, Linkedin, Youtube, Google My Business, Pinterest) - Launch of a Linkedin Ad campaign - Preparation of a new website with wordpress CMS (mindmap, wording, seo, corporate identity). Check my work here : www.engie-nextflex.com - Creation of a data base for a newsletter campaign - Audience analysis (google analytics, social networks) - SEO for internal goal (creating B2B solution card, searching new internal allies, creating external links) - Optimization of brand image (logo and values) - Content marketing (writing articles weekly) - SEO/SEM Few examples of my results : - NextFlex's Linkedin Page : + 65% followers - Newsletter campaign : 350 leads : 9,1% de clic, 28,6% opening - Content marketing with the writing of articles : http://www.engie-nextflex.com/blog/
- Management of clients portfolio and loyalty (CRM, Reward System, Newsletter) - Booking appointment - Optimization of website with the launch of it (Rubrics, SEO, increasing the offer, HTML, live tchat...) - Market study and client survey - Competitor monitoring - Management of social networks and SEO (facebook, pinterest, instagram, twitter) - Analysis of quantitative results - Google ads campaign - Inbound marketing strategy (blog, réseaux sociaux, seo) - Office-Tools (Pack office) - Negociation in French and English - Preparation of e-commerce sales offer - Pricing for the brand B2B IMEYA - Image processing and launching new collections - Management of product life cycle
- Analysis of company and competitors strategy, statistical monitoring - Commercial development and installation of sales - Commercial prospecting
Deepening of knowledge in business, marketing, management, economics, computer science, human resources, statistics.
>> 15.48/20 average last semester (valedictorian) >> Tutored project (2015-2016), Business simulation (2014), Internships (1st and 2nd year), International semester in English (2016), Business Week (2016) More details below: -> International semester in English (2016): Business week -> Tutored project (2015-2016): Takeover of a humanitarian association "Enfants du Bonheur - Increase of the notoriety and the image of the brand (creation of a logo, redefinition of the message...) - Communication on social networks (activity, SEO, buzz marketing) - Contact with personalities, city hall and others - Creation of several events: "Harvest Week", "Mardi Gras!", "Eat our valentines! (for the sale of lollipops on Valentine's Day). - Personalization of piggy banks and their placement in strategic locations. - Quantitative study on a future event. -> Business simulation (2014): Velix - Management of a work team - Management of the company's budget, competitive intelligence, product launch... - Advertising campaign -> Internships (1st year and 2nd year)